As a publisher and author coach, many of my clients are authors, coaches and speakers, and over the past few years I've been asked numerous times to break the course creation process into easy, manageable steps.
Having several online programs of my own, I've dabbled in everything from self-hosting to dedicated platforms to online course marketplaces. I've hosted live launches as well as evergreen (enroll anytime) offers. I've had a TON of trial and error over the years, and if I can save you some of the headaches and teach you a clear path to success, one that's easy to duplicate, then I'm happy to share that knowledge with you!
Not to mention, online courses are a lucrative companion product to monetize your message! Especially if you're an author or an aspiring author. It's easy to turn your book into an online course (or vice versa!), and what better way to funnel your tribe into your other programs ... which often leads to coaching, live events and much more!
Module One: PLAN
- Choosing a niche and deciding on a topic and a title that sells*
- How to conduct market research to find out just what people want and
- How to deliver it in a way that sets you apart from the competition
- A simple process for outlining your modules and lessons with ease
- Explore the different learning styles and how to appeal to each
- What makes up a good course and how to be sure yours has what it takes... before you launch!
Module Two: CREATE
- A step-by-step process for creating your course content: videos, workbooks, worksheets, checklists, etc.
- An easy and low-cost way to create your slides and record your screen
- A "video editing made easy" tutorial to ensure your videos are high-quality and error-free
- The FREE and easy way to create PDF workbooks & worksheet
- Loaded with tech tutorials to walk you step-by-step through each phase of the process!
Module Three: IMPLEMENT
- Choosing a course platform that's right for you--my recommendations based on years of experience
- Uploading your files and organizing the course content
- How to drip content or deliver the entire course at once
- How to price your course and set up the pre-sale/early bird strategy stage
- How to easily create a sales page that converts! I'll even give you a done-for-you template!
- How to set up payment options that easily integrate with your sales page and order form
- Setting up a private Facebook group to interact with your students--one that's sure to become a community your tribe will love for many years to come!
Module Four: LAUNCH
- How to plan and set up your launch and marketing schedule
- A done-for-you launch calendar that tells you exactly when to post, send emails, host free trainings and more
- How to market your course even if you don't have an established list
- How to choose what bonuses to offer to sweeten the deal
- How to increase your income with upsells and bonus offers to turn your students into clients after the course ends
- Advanced launch strategies you can implement over time such as affiliate programs and Joint Ventures
BONUS MODULE! OVER-DELIVER
- How to over-deliver on your promise and impress your students every time
- How to add bonus resources and where to find relevant content that your students will love ... that you don't have to create yourself!
- How to add a live aspect to your course to connect with your students
- The simple strategy I use to keep my students engaged from start to finish
- How to approach guest contributors and industry experts to add additional value to your course ... and make it beneficial for them to promote your course for you!
Here's what you get:
- Four modules of content to break down the entire process into easy, manageable steps ... so that you can launch your new course in just four weeks! A $397 value
- A bonus module to
learn clever ways to over-deliver on your promise, ensuring your
students will become part of your tribe for many years to come!
A $197 value!
- Done-for-you templates and swipe files that make it easy to duplicate my proven course creation process, so that you don't have to reinvent the wheel as you create your content and marketing materials! A $397 value!
StartWhat All You'll Need / Course Branding
StartCourse Branding Exercise
StartCreating A Course Logo w/ Canva
StartCreating Your Course PDFs Using Microsoft Word, Pages or Google Docs
StartCreating Your Course PDFs Using Canva
StartMake Your PDFs Interactive (Optional)
StartCreating Your Course Slides
StartHosting Your Course Videos w/ Vimeo